Ashgrove Cheese at the Heart of Festive Flavours

The festive season came to life at the Good Food & Wine Show Christmas Market, and we were thrilled to be a part of it from 5–7 December 2024!

The Ashgrove team showcased our premium Signature Farmstead cheese range, bringing the True Taste of Tassie directly to Melbourne’s festive crowd.

We had an amazing time meeting fellow cheese lovers, sharing our story, and introducing our products to new and familiar faces. Our team was on hand to offer samples of our award-winning county cheeses, which were a big hit, especially the Sophisticated 'Cheese Crunchettes'. These delicious snacks were the first to sell out, with the Black Truffle and Smoked Paprika packs quickly becoming the most popular choice!

It was fantastic to see so many visitors at the Melbourne Convention and Exhibition Centre, where the festive buzz created the perfect backdrop for our cheeses. We welcomed thousands of foodies through the doors, and our team—Anne, Elise, Will, and Zac—had a blast connecting with everyone.

We’re incredibly grateful for the support and look forward to making more memories at future events. Stay tuned as we continue to share the True Taste of Tassie with even more people across Australia in 2025!

Find our delicious cheeses at Coles and IGA across Australia, and bring a taste of Tasmania to your holiday table.

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